A rack card is a way of advertising that somewhat resembles a flyer. Rack cards are sturdier than flyers and as the name suggests, can be placed on racks for people or potential clients to pick one up themselves. A great advantage of a rack card is that, because it is sturdy, it can hold graphics really well. If you plan on having rack cards for your real estate company, it is important that you design and write it well. It might seem like a Herculean task at first, however, once you get the hang of it, it can easily be done.
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5 Steps to Write a Real Estate Rack Card
Step 1: Use Good Quality Graphic Design
Due to the fact that a rack card can hold advanced graphics, it is important that you take advantage and use good quality graphic design to make your real estate rack card. While designing, ensure that you use sophisticated and relevant design, don’t get too carried away and overwhelm the card with too much design.
Step 2: Keep It Straightforward
Even though a rack card is slightly bigger than a flyer, it is a good idea to keep the rack card straightforward and not beat around the bush with irrelevant information. Stick to the point of the real estate rack card and talk about your company or the house you are trying to sell, keeping the rack card interesting.
Step 3: Mention the Name of Your Company
Rack cards are usually distributed by third parties and in such cases, it is crucial that you mention the name of your company. This way, a potential client who is interested in your business and services knows which firm they have to reach out. Mentioning your name also creates an impression and stops any confusion.
Step 4: Mention Your Contact Details
Like mentioned before, rack cards are usually distributed by third parties. In cases like such, it is incredibly difficult for you to reach out to potential clients while they are collecting the rack card. Mention your contact details on the rack card to ensure that potential clients can easily contact you in case they want to reach out to you.
Step 5: Describe Your Company
Last but not the least, when writing a rack card about your company, do not forget to mention how your real estate company functions or the services it provides. You don’t need to go into the intricacies of your functions, but a small introduction always helps a potential customer know your firm and business better.
10+ Real Estate Rack Card Templates
1. Real Estate Rack Card Template
This real estate rack card template takes advantage of the fact that rack cards can handle advanced graphics. Even though the graphics here are great, the template is kept simple and sophisticated. There is a section that mentions details of the property and the amenities it provides.
2. Commercial Real Estate Rack Card Template
Using only pictures of buildings in different shapes as design, this real estate rack card is efficient as well aesthetic. The card has a section that mentions the state of the art facilities of the property. At the very bottom of the template, space is provided for you to mention your contact details.
3. Simple Real Estate Rack Card Template
The free simple real estate rack card here can only be defined using one word: regal. The proper usage of monochrome makes the template stand out of the crowd. The only design used here is a black and white picture of a building. Space is provided for you to mention your venture’s name and place its emblem.
4. Modern Real Estate Rack Card Template
The usage of fragmentation to expand one photo over the top of this rack card template really makes a huge difference in how the final product looks. The template is simple and elegant. There is a section that intimates potential clients on the size and space of the property.
5. Real Estate Agency Rack Card Template
The free real estate agency rack card here uses diamond fragmentation for the picture added. Using tones of blue against white makes for a delightful visual, giving it a very classy look. The rack card is for a real estate agency as a whole and not for any specific property in particular.
6. Basic Real Estate Rack Card Template
Made for a specific property and not for the real estate agency as a whole, this real estate rack card template goes into the details of the property that is up for sale. There is ample space for you to add pictures of the property. The design here is minimal, using shades of green against white.
7. Real Estate Agency Rack Card
The usage of several pops of colors in small space makes this minimalist rack card template bold, yet elegant. Primarily in the color of green and white, the rack card has a sudden burst of several tones of red in it. A section is included in the rack card that goes into the details of the property up for sale.
8. Open House/Real Estate Rack Card
This real estate rack card is for promoting an open house for a property which is in the market for selling purposes. The rack card has space for you to include several pictures of the property that has an open house. The time and date of the open house is mentioned at the very top of the template.
9. Real Estate Business Rack Card
This real estate rack card employes a different take on design. Using a modernist method of art and placement, it places small pictures of properties around but in a considerable distance from each other. At the bottom of the agency rack card template, the details of the property and the contact information are included.
10. Real Estate Rack Card Templates
Using the classic combination of red and grey against white, this real estate rack card template is simple and sophisticated to look at. Several pictures of the property and your realtors can be placed on this rack card template. The contact information and address is mentioned at the very bottom.
11. Standard Rack Card
This real estate company rack card is a real-life example of how rack cards are made. This specific rack card is not particularly for the sale of a property, rather it is a rack card made for the rental of Northern Lakes Vacation Homes. The design here is relevant to the business being promoted by the rack card.