Beer is considered as one of the most popular beverages of all time even in the old adage. This alcoholic beverage is often served during parties and celebrations to the guests along with a few snacks to pair it with. However, before an individual chooses his beer, he is first presented with the beer label design on the bottle or can.
The beer label designs are intended to both inform and advertise the product to the consumer, as well as indicate the several recognitions or popularity that the product acquired, and the warnings which should be read by the buyer before gulping the contents of the bottle.
Anyone can create a beer label template, however, a good and knowledgeable designer, as well as an advertiser, take note of the following elements during the design phase of the label:
Creating a beer label template is easy as long as the regulations of the State regarding product labels are noted along with the creative marketing strategy of the brewery company:
Step 1: Decide on the beer’s personality. Not every type of beer is intended to be served for island parties, and not every type of beer is suitable for formal events. This is the reason why deciding on the personality of the beer is important ranging from the theme to base on, the colors to use, and the images to place onto the label.
Step 2: Open a new design sheet in the size of the beer label. The size of the label template must be exact to the size of the bottle. In addition, a trim area can also be included which would be for helping cut-out the label and for locating the space where the ends will meet when the label will be pasted onto the bottle.
Step 3: Add a layer for each design element. The background for the label, the name of the beer, the name of the company, the image to use, the ingredient list, the brewery service company website, and the company’s contact information should all have their own layers on the template. The purpose of layering the elements is to ease the process of editing and updating the element without harming the overall label.
Step 4: Begin with the background of the label. The background should be the first element to fill in to ensure that it will not cover the other elements. Also, the background must be made of a high-resolution image unless if the material to be used is clear and will not require a background to be made.
Step 5: Incorporate the icons and logos. The company’s logo and the image to be used for the beer as well as icons of award recognitions must then be placed on the label template.
Step 6: Fill in the texts and fine prints. The fonts to be used should be clear regarding its size and color, as well as its style. After which, the template must be saved, printed out, then pasted onto the beer bottle.
These tips must be remembered prior to making a beer label template:
After a template is made, the duplication and printing out the beer label will be the obvious steps to take. However, the type of material to use must be finalized even before the design was made which means during the planning phase of the beer label. This is due to the need for ensuring that the design to be made will be applicable to the material which will be used such as a white label paper, a clear label paper, or a cream textured paper.
Aside from the material, the type of finish for the beer label is also needed to be decided on whether the label will look better in gloss or in a matte finish.
Most beer label templates are in a rectangular shape since this is the standard for label-making. But, this standard must not limit the creativity of the brewery company which is why nowadays, there are circular-shaped labels and there are other cuts that are uniquely made to attract consumers in buying the beer label.
There are two types of beer label templates: standard beer label templates and unusual beer label templates. A standard beer label template has a rectangular size while the latter will be in other shapes and cuts. Nevertheless, the contents on the beer label template should meet the regulations of the State regardless of its beer container type, and template type to ensure that the product will be legally recognized as well as be legally consumed by the targetted market audience.
Beer label template sizes differ on the type of container wherein the labels will be placed into: on beer bottles and on beer cans; and whether it is a partial wrap or a full wrap. The width and other dimensions are important to be considered when designing a template for a beer label. For instance, a wider beer label template must be made for a thick bottle while a tall template is suitable for thin beer cans. On the other hand, the type of wrap preferred for the beer can or bottle will also affect the template size. If a partial wrap is chosen, then the design will be sliced into two since to separate the front and back designs, while a full wrap will cover the entire section of the beer container where the label will be placed.
A beer label is important because it serves as the identification card of the beer product. The label is the portion of the bottle or the can where the contents of the beer is enlisted, the instructions and tips of consuming the beer will be presented, the warnings and allergen information to be noted by consumers, the law regulating the purchase and distribution of the beer, as well as the price to be paid by the consumer. Other pieces of information in the label includes the flavor of the beer and the manufacturing details, which are all significant as well.
The main reason for a template to be used is to ease the designing process since the template will contain layers and sections assigned for each content of the label. In addition, the template can also be reused and be redesigned to fit the preferences and the updates that the brewery company will be mandated for their products.
Beer labels are essential for both the consumers, the brewery company, and the distributors of the beer or alcoholic products. Without a beer label, consumers will not be able to distinguish the beverage from all other products displayed in the market and the company will fail to market their goods to their targeted audiences.
Regardless if it is a beverage or food label, templates must always be used by the one who will be designing and marketing the product. Also, a phase of gathering the ideas and the thoughts of the parties involved in the creation of the product should be executed before beginning the design in order to have backup plans in the event that the result of the design will not hit the interests of the consumers once it is displayed. The phase to follow to ensure a successful sale should include planning, design, development, and implementation.