10+ Wine Label Templates

Having your own vineyard, kicking off a day or ending it with a glass of wine from your very own land and ingredients you managed to nail, is a dream of many ambitious entrepreneurs. Many people already got rich with a booming wine business while enjoying it at the same time. Besides, who wouldn’t love a glass of wine, even on an ordinary day?

Elements of a Good Wine Label

Many wine-makers are heir to hectares of lands growing grapes and other wine ingredients which means they have more than enough knowledge in the wine-making process and selling or distribution than those who are new at it. Either way, selling your bottles of wine requires having a well-designed label with these elements in mind:

  • Producer or Name: The name of the wine producer should be obvious or written in the small text either at the top or the bottom part of the label. A good example of this is French wine labels. It’s also important to remember that some American wine labels which settle for wine names are high-quality, branded wines manufactured by larger wine companies.
  • Region: This is where the consumer would know where the grapes used to produce the wine came from. A wine from a larger region is considered a value wine. On the other hand, a wine which indicates a specific vineyard usually means a higher quality regional designation. As you narrow the source to specific lands or site, the level of wine quality is more refined with the price increase.
  • Variety: The type of grape or grapes used in making the wine. Although there are many blends that don’t reveal this information nor the percentage that each makes of the whole, you can just look for the Appellation which would give you an idea to the varietals used according to the rules governing that state or region.
  • Vintage or Non-Vintage (NV): The year that the grapes were harvested is referred to as the “vintage.” If you’re familiar with wine variations, it will tell you so much about the wine. Generally, multi-vintage wines or NV are considered as wines with lower value since they can control the flavor with the ease to which they pull wine from multiple vintages.
  • Alcohol by Volume (ABV): Alcohol level on a wine label says so much about the wine. Most European wine-producing regions allow their highest quality wines until 13.5% ABV and above. In the United States, ABVs can go up to 17% on some dry wines in which case the alcohol level is a sign of how rich in taste the wine may be. In general, wines with higher alcohol percentage are made from riper grapes thereby having a bit richer, fruity flavors, although there are exceptions.

10+ Wine Label Templates

Free Gift Wine Label Template

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Memorial Day Wine Label Example

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Printable Wine Label Sample

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Mini Wine Label Template

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Sample Wine Label Design

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Free Wine Label Example

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Halloween Wine Bottle Label Template

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Free New Year Wine Label Sample

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Wine Label Set

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Typographic Wine Label Design

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Steps to Design a Good Wine Label

Some of us have wine stored on the cupboards, the house’s mini bar, or the wine cellar for special occasions. However, wine is a tough, competitive and expensive business. Chances are, it would be harder to manage and more demanding than your present-day job. If you’re determined and feel like you can do this, it wouldn’t hurt to try by starting to design your own wine label through these basic steps:

  • Choose your color well: Over the years wine had developed standard colors for its bottle. Red wines are usually sold in dark green bottles to avid sunlight and keep it from oxidization while you can find white ones stored in clear, often pale green bottles. Your first step is choosing the right color palette for your label while making sure it will stand out.
  • Type matters: You’re done with your color scheme. Next, you’ll have to nail your type. If you want to go dark for the label and prefers red, you have to make sure that the typography you use and design would bring enough contrast to the design so as not to hide the text. The font you choose will give the customer a little idea before they uncork the bottle. Traditional wineries make use of typography and design that evoke the past and some originality. Most often than not, the labels would largely lean on script or serif types.
  • Develop a style and add imagery: The most effective designs tend to fall under minimalist, modern and elegant, or classic. You’re free to choose yours based on the brand you want to build, the type of wine you’re offering and your target drinkers or consumers. Planning on reaching older, sophisticated, picky drinkers with money to spend? You’ll be better off going traditional. Going for young millennial drinkers who are just starting to develop their tastes and palettes? Maybe you should stay in modern, clean, and minimal wine designs. Knowing who your target consumers are would give you a better idea for the best style to choose in your label design.

Tips for an Excellent Wine Label Design

  • Draw on your USP (Unique Selling Point): A winemaker or seller’s gotta have a fancy way of saying that which makes his product stand out. What makes your wine something that the customer would buy, when there are other wines to choose from? For some, it is the authenticity or the legacy of an established brand, for others, it is the pride of the region where the wine is produced organically or the name that they want people to remember. An effective label would be able to translate that selling point to the design.
  • Know thy competition: That’s a general rule but you’ll ever believe how many people in the business forgets it whether they’re just starting or are already well-known. There’s a thin line between having a unique way of doing things and making use of what’s proven to work. Take advantage of that line.

Types of Wine Labels

There are basically three ways to label your wine bottles according to the type of wine you’re selling:

  • Regional: This type of labeling can range from an actual country to a small portion of land or vineyard. The most common example for regional labeling is the French Appellation or (Appellation d’Origine Contrôlée) and the Italian DOC (Denominazione di Origine Controllata), both of which means “The wine in this bottle comes from a controlled place of origin and must conform to certain laws regarding grape production, yields, and processing.”
  • Varietal: Wines with these labels uses a predominant grape. Each country has strict and specific regulations and the percentage of the named grape on the label design must, therefore, be in the bottle. In the case of American wine “Chardonnay” for instance, 75% of Chardonnay grapes should be present. There are also certain parts of France where the grape names Alsace and Burgundy must come from 100% of their stated varietal.
  • Generic: For other wines that can’t fall under the first two, you can prey much use any generic but appropriate labeling, which is common in the United States. In most cases, these are the types of wines made of a potpourri of grapes that are similar only in terms of color to the European originals.

Wine Label Sizes

You’re free to choose any size of label you want to put for your wine bottle, just as long as it fits the bottle and the design. Consider the following as additional size options

  • 3.5 inches wide by 4 inches high
  • 4 inches by 4 inches
  • 5 inches by 5 inches
  • 4 inches wide by 6 inches high or reversed 6 inches wide by 4 inches high

Wine Label FAQs

What is a proprietary wine label?

Proprietary blend” doesn’t have a legal definition in the United States. Usually, this term can be found on a wine label with grape varieties that aren’t known or listed such as blended wine from multiple components or ingredients, or grape varieties.

What does the year on the wine label mean?

The year or vintage year on a wine label is the year the grapes from which the wine was made was harvested.

How tall is a mini bottle of wine?

Officially called Piccolo, this size is known as a “quarter bottle”, “pony”, or “snipe”.

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