Whenever we do our weekly or monthly grocery shopping, we go through the aisle, checking what we need and we don’t just pick up the first set of items we see. Whether we’re off to choose a part of tomorrow’s breakfast menu or skin care needs, as customers, we actually take the time reading through the small text on the product’s packaging. It’s something that most of us think we need to do before making a buying decision.
Elements of a Good Product Label
Labels are what sets each brand apart from the other because people tend to identify with the visual representation of a product’s brand, making a product label one of the most important aspects of product marketing. With that said, here are the elements you need to include for labeling your product:
- Name of product: The product’s name or phrase should be designed in a way which would make it the first thing that a customer who buys it, see first. It should, therefore, be located at the top or center. The type should also be included. For instance, shampoo brands would usually sell straightening, anti-dandruff shampoo, in which case it should be included on the label’s name.
- Name and address of manufacturing firm: The manufacturer’s name and address or any other firm responsible for packing, importing and the product’s distribution should be on the label. In the event that you’re also the one manufacturing your own product, the full address of your factory; a name of the street, city, state and zip code must be written. If your business is in the local listing, yellow pages or phone directory, a street address may not be necessary.
- Materials used or ingredients (for food products): What is the product made out of? Food labels would usually have the ingredients listed in order of weight. The ingredient with the most weight comes first and the ingredient weighing the least goes last.
- Country of origin: Based on U.S. Customs regulations, food and none-food products labels for products manufactured outside the United States must always have the statement “Product of (English name of the country where the product was made).”
These are the most important elements of a product label although labels for food products should also include other important things such as safe handling requirements and nutrition facts, since they’re naturally strictly regulated than other products for safety and other obvious reasons.