The chart illustrates U.S. social media ad conversion trends from 2020 to 2025, emphasizing growth across major platforms as digital marketing matures. Facebook maintains its lead throughout the period, with conversion rates rising from around 4.3% in 2020 to a projected 5.1% by 2025, reflecting its strong targeting capabilities and large user base. Instagram follows closely, improving from 3.8% to 4.9%, fueled by shoppable posts and influencer-driven campaigns. Twitter, while showing the smallest figures, grows steadily from 1.8% to 2.5%, suggesting consistent engagement despite its niche advertising appeal. LinkedIn demonstrates notable progress from 2.3% in 2020 to nearly 3.3% in 2025, indicating increased B2B marketing adoption and professional audience focus. Snapchat, starting at 1.7%, reaches 2.2% by 2025, supported by advancements in AR ads and younger audience retention. Overall, the chart highlights how all platforms experience gradual conversion growth, with Facebook and Instagram retaining dominance while emerging networks narrow the performance gap through innovation and expanding advertiser trust across the 2020–2025 timeline.
Free US Social Media Ad Conversion Rate by Platform from 2020 to 2025
| Labels | 2020 (%) | 2021 (%) | 2022 (%) | 2023 (%) | 2024 (Projected) (%) |
2025 (Projected) (%) |
| 4.2 | 4.5 | 4.6 | 4.8 | 5 | 5.2 | |
| 3.8 | 3.9 | 4 | 4.1 | 4.3 | 4.5 | |
| 1.2 | 1.3 | 1.4 | 1.5 | 1.6 | 1.7 | |
| 2.5 | 2.6 | 2.7 | 2.9 | 3 | 3.2 | |
| Snapchat | 2 | 2.1 | 2.2 | 2.3 | 2.5 | 2.6 |
