A funeral program is usually a brochure-like piece of paper that contains the flow of events in a funeral. What's in the brochure depends on the services availed by the family; whether they want to include a eulogy or not, and how they want the deceased to be remembered. The thing about this type of brochure is that it revolves around a sensitive and particularly emotional matter, so getting this right is essential. So to help you with these are some helpful tips in creating a eulogy funeral brochure:
1. Ask the Family for Preferences
Before you even start drafting and designing, ask the family about certain requests or preferences they may have. These can range from the font style of the deceased's name to the type of pictures they want to see, whether the eulogy funeral should be the first or the last activity to be presented, etc. It'll be easier for you to please the clientele and to work if you asked them what they wanted prior to starting. However, in the instance, they say "surprise us," don't use this as leeway to just slack off, rather, they show their trust in your skills, and you still have to do your best.
2. Don't Be Too Fancy with Words
You're not gonna impress anyone using words like abnegation or congruity in your program, so don't even think about it. If you want your words to mean something in your program brochure, stick to plain and simple but sincere—sometimes an uncomplicated "he was a good man and he didn't deserve what he got. But it's so much better than the alternative of suffering for longer" will have more impact because everyone can understand and feel it.
3. Design for the Client
This is somewhat connected to tip # 1. Don't design like you're marketing a tourist spot; design like how you would like to see a memorial brochure for someone you love. Your brochure will dictate the flow of the service, and the last thing you want is for it to look like a ticket to a rock concert. Connect this with tip 1 and try to ask the family for preferences and other suggestions.
4. See If You Have the Essentials
Make sure you have everything you need in your funeral brochure design-wise, content-wise, and service-wise; a good layout, a fitting headline or title, pictures of the deceased, their name and information, song choices, list of people attending, a eulogy sample if requested or availed for, Bible passages if they're religious, program outline, and everything else needed.
5. Good Paper Gives Great Results
The final step is simple but really helps out a lot; use high-quality paper in printing. Before they even look at your brochure, one of the first things they do with it is touch it and that gives an impression to the people. Everything mentioned before will mean little if you used nothing more than just white, plain, bond paper—try a sturdy type like photo paper since it helps give it shape and just looks good aesthetically. Before printing, proofread first.