What Is an Email Signature?
A simple email signature is a block of text that typically includes the sender's name, contact information, and images. This makes an email more convenient when checking out additional references especially in this busy world, where people don't have much time to resend an email asking for contact information. On the other hand, email signatures also have the tendency to clog up the correspondence with lots of unnecessary messages—that, should not be done!
How to Make a Modern Email Signature
In addition to providing personal and contact information, an email signature is also your personal branding. Thus, it's important to learn how to make it catchy yet elegant and formal. Keep reading and learn how to make a competitive one.
1. Less Is More
The phrase "less is more" is just as trendy as Gmail email signatures especially the digital era we are currently living in. Thus, it is important to keep it short and simple. Do not overwhelm your readers by cluttering information to your email signature. Not only does this overwhelm the reader, but it also tends to be distracting, in which case, it may lead the reader to forget about the important details.
2. Don't Forget to Be Social
Aside from putting your contact details, it's also better to include your social media accounts in your email signature in order to give your recipients a wide channel to reach you. In placing your social media accounts, make sure to put the professional ones. In the event you aren't sure if you put the appropriate ones, review your account to check any unprofessional posts.
3. Mind Your Photo
Make sure to use a professional image if you choose to put one in your sample email signature. Make sure it's not one of your selfies, no profane posts, no revealing outfit, and make sure you strike a good pose that vividly shows your natural looks. Look straight at the camera. Also, make sure the photo is in high resolution and with a neutral photo background. It would also be better to use a headshot rather than a full-body photo.
4. Put Some Colors
You may put some colors in your outlook or yahoo email signature so that it can also catch the attention of your recipients. However, you should also make sure you use only two matching colors. Don't overdo the color picking. Unless you're in the creative field, you may use 3 or 4 (but still matching) colors. But if you're in the corporate field, it is still better to use blacks, grays, or beige colors.
5. Choose a Corporate Look
Especially when you're working on a business or organization, stick to a more uniform look to your email signatures. That includes displaying the logo, and the name of your company. Since your email signature also represents your company, make sure to meet the corporate standards. This includes indicating a confidentiality statement, corporate logos, and fonts, as well as corporate links. When indicating links on your creative email signature, make sure you redirect your recipients to your company's site rather than your own. And specify the company address (corporate office location).
6. Keep It Updated
As soon as you are done creating your email signature, make sure to check on it as frequent as possible. Make sure to make some updates. Especially in instances like transferring to another company, deleting a social media account, or changing contact numbers.