Free US Outdoor Advertising Market Share by Format from 2015 to 2025 Chart
The chart presents a comparative analysis of U.S. Radio vs TV advertising revenues from 2015 to 2025, revealing both stability and resilience in traditional media platforms despite the surge of digital advertising. TV revenue dominates the period, starting at $73.4 billion in 2015 and maintaining a steady performance with slight fluctuations, peaking at $78.5 billion in 2019 before dipping to $69 billion in 2020—likely due to market disruptions—then gradually recovering to $76 billion in 2025. Radio advertising, while more modest, shows consistent stability, beginning at $17.1 billion in 2015, slightly declining to $15.5 billion in 2020, and recovering to $16.5 billion in 2025. This demonstrates radio’s sustained niche audience appeal, even as TV remains a stronghold for large-scale ad investments. Overall, both channels exhibit enduring market presence, reflecting advertisers’ continued reliance on traditional broadcast media for broad audience reach.
| Labels | Radio Revenue (USD billions) | TV Revenue (USD billions) |
|---|---|---|
| 2015 | 17.1 | 73.4 |
| 2016 | 17 | 74.2 |
| 2017 | 16.8 | 75 |
| 2018 | 16.5 | 76.3 |
| 2019 | 16 | 78.5 |
| 2020 | 15.5 | 69 |
| 2021 | 15.6 | 70.5 |
| 2022 | 15.8 | 72 |
| 2023 | 16 | 73 |
| 2024 | 16.2 | 74.5 |
| 2025 | 16.5 | 76 |
