How to Create a Freelancer Rack Card?
Freelancer rack cards are advertising tools that freelancers use to market themselves or their work. Usually, you can leave these in a pediatrician's office, guest ranch, convenience store, or restaurant where you can find a massive number of people.
In 2018, around 56.7 million Americans were self-employed in freelancing, according to Forbes. This data can only mean that the freelancing community has grown. And to continue growing in the industry, every freelancer has to utilize an advertising medium, like a rack card, to make more profit. Ready to create a useful rack card that can skyrocket your freelance advertising? Then, read the tips we've cited below.
1. Use Striking Designs
A rack card doesn't need much graphics. Still, most of the time, you have to add in some complementary colors and various typography. Pick the colors that suit you and your brand. You can use radiant, neutral, or jazzy shades on the card design.
For typography, select no more than three kinds of it to make it look neat, similar to how you would for a postcard. Carefully pick the styles that are legible and appropriate for the graphic design.
2. Paste Pictures
Do you know that people are more likely to remember images than words? Apart from this fact, pictures are also memorable for audiences. Thus, put your best sample rack card photo and make sure that its relevant to the content.
3. Present Your Services
As you know, your freelance services are excellent, and that is why you have clients. So, itemize your facilities on the card, like how you would list them on a card brochure or flyer.
4. Use a Strong Call to Action
Nothing is better than urging the audience to contact you and putting strong Call-to-Action (CTA). Most CTAs are victorious in encouraging people to follow what they wish to convey. This is the result of short and persuasive verbs in a simple rack card.
5. Don't Forget a Great Headline
A headline is a must-have in an editable or minimalist rack card. You're supposed to keep it short, specific, and straightforward. It also has to contain a summary of what you can do as a freelancer. Are you going to solve a particular problem? Do you suggest people try your services? Every headline is different. Thus, find your purpose and write it down.
What is the common size of rack cards?
Commonly, a rack card has 4” x 9” size. So, if you're planning to create rack cards today, have them in 4” x 9”.
Which freelancing fields are the best career options?
Although freelancing jobs are usually successful, some of them are still better than the others. Below are some of the best jobs for freelancing, according to Freelancing Hacks.
Social Video Marketing
How much money can I make by freelancing?
In the USA, an average freelancer can make approximately $64,000 every year, according to Payoneer.
How do rack cards work?
Rack cards, like brochures and flyers, are one of the primary choices for advertising. They're even smaller in size compared to the latter, and they're as effective. They work well in places with high foot traffic and can quickly catch people's attention.
Do freelancers get paid?
Yes, most freelancers get paid. They are like regular workers or independent contractors. Some even send out invoices and receipts for the products or services they provide. However, there are some freelancers, especially when they are new in the field, who offer free or low-cost services to increase their experience. Instead of payment they ask for references from their clients to gather more clients in the future.