What Is A Modern Catalog?
The aim of a catalog is for a range of available goods to be understood as quickly as possible and for it to be appreciated for its design. Simple Catalogs are one of the most effective sales tools on the market because of its intrinsic qualities. Moreover, it is a tool used to identify and reinforce brand awareness. And it is important to make a functional catalog that is easy to consult and intuitively designed. Lastly, a catalog must be creative and appealing (if printed) that has a good firm cover, high-quality paper, a clean and modern layout.
How to Make A Modern Catalog?
In 2017 marks the record of the most distributed publication in the world, 211 million copies were sent with the aim of promoting the activities of 328 shops in 28 countries. Thus making catalogs become world's best sale tools. The goals of making a good catalog are to expose brands, user-friendly, readable, and quick to search. Then going straight to your catalog, it must be composed of the following: Front cover, thumb index, instruction pages, table of contents, the body of the catalog, final pages, and back cover. Making a creative catalog may seem intimidating, so we made simple steps in making a good modern catalog.
1. Plan your Modern Catalog
First of all, let's see the catalog formats. A catalog is always created digitally, but the finished product can be one of two kinds; a print catalog or a digital catalog. Though don't consider making a catalog as an expense rather than a profit because catalogs will help your business in various reasons and one of those is catalog helps raise profit.
2. Choose a Template
Whether you are making a print catalog or digital catalog it is very efficient to use catalog templates. Templates are available on the internet and it is so easy to use. Having a catalog template on hand will give you a head start, it will your task more convenient.
3. Organize the Catalog
The information that we want to insert must be organized considering how the client will consult the catalog. You need to consider many elements: will the client look for products by category, or will he flip through every page? Would the client prefer a paper or digital version? It is useful to organize elements by category or by product attributes, such as price, color, and application.
4. Data, Images, Layout
To create a product catalog you need to know your product data. Product data means codes, category, subcategory, product name, description, attributes, prices, barcodes, and so on. Once you have collected information you want to insert in your catalog, you must gather all the images and symbols/icons, if necessary. Once you have all the important elements, you can move on to the operative phase of the catalog layout creation.
5. Publish your Catalog
Once the layout design is approved you can now begin publishing your catalog. This consists of inserting the information into the catalog in a structured way. You can publish your catalog by manually or automatically.
6. Print the Catalog
Now that you are done with the essentials in making a modern catalog, your next move is printing your catalog, The most effective catalogs are printed on high-quality paper.