An editorial calendar is a tool used to control the contents of media such as newsletters, newspapers, blogs, magazines, and social media. This is often used by different business groups, organizations, bloggers, news writers and publishers. It does not only control but define the publication’s creating content process.
The main purpose of an editorial calendar is to monitor and make sure that the the readers and advertisers’s interests appears regularly in the content. Other types of calendars includes perpetual calendar that is used to calculate the days of the week at a specific date in the future.
Monthly Calendar Sample
Editorial Blank Calendar
Characteristics of Successful Editorial Calendar
An editorial calendar has always been a part of a publishing industry. It is the most powerful medium that helps in improving a certain publisher’s marketing strategies. Without the knowledge of it’s components, you won’t be able to appreciate its usefulness.
A successful editorial calendar has:
- an organized list of content producers, content writers, and content editors;
- a list of various channels and formats intended for the content;
- a meta data that keeps track of the contents a person is currently working on;
- the dates write ups were created, dates they were sent to the editor, as well as the designated dates for publishing.
- an organized format that’s listed such as:
- content type,
- content headline,
- target audience,
- content writer,
- content editor,
- due date,
- publish dates,
- meta data or the tags, and
- notes (if any).
Once you’re already familiar with the characteristics of an editorial calendar, you can now go ahead and plan your own in Microsoft with these Microsoft Calendar Templates, or you might like to take a look at a Pocket Calendar that resembles a small wallet and could be folded into small pieces and be kept in a pocket.
Annual Calendar Example
Free Calendar Sample
Tips in Making Editorial Calendar
Behind every successful content marketing industry lies a great editorial calendar. Below are the tips in making an editorial calendar:
- Be aware and keep yourself posted on key dates. It is very important that a writer is updated with the latest information regarding marketing industries, project launches and other business-related issues that may be good topics for content.
- Maintain balance. Not every editorial plan should be timely and updated content. Including not-so-timely topics is also a good tactic since it enables old visitors of the site to come back.
- Lay down full details. From the names of the people involved, to the dates and all the small details should be jotted down too. in order to be fully equipped with the necessary details on the publishing process.
- Planning the whole process is the next thing to do. From the smallest process to the most highlighted ones must be carefully visualized and planned.
- Your editorial plans must be flexible—even when you already have a fixed and organized plan. In the event of changes and updates happen, the editorial plan can be altered to cope up with them.
You may also be interested in our Perpetual Calendar. Don’t forget to grab one—or all—of these amazing time-management tools!