What Is a Wedding Brochure?
A wedding brochure is a designer marketing tool that sells your business. It is a document that showcases the wedding facilities and the products and services that you offer to the prospective brides and grooms.
How to Create a Wedding Brochure
There are 2.3 million couples wed every year in the United States alone, making it to nearly 6,200 weddings a day. The article also shows that around $72 billion per year is spent on weddings. With the aforementioned statistics, wedding planners might have a lot of bookings. However, there are already various wedding planning businesses, which makes the competition tougher. The cream of the top in this business might have great marketing strategies to excel among the rest. A great way to promote this business is through brochures. Here are some guidelines that can help you in making the best wedding brochure or wedding package brochure.
1. Decide What Software Program to Use
Start with choosing a software program that you will use in creating your wedding brochure. Some of the most used program in making a brochure are the following: Illustrator, InDesign, MS Word, Pages, Photoshop, or Publisher. You can use any of the aforementioned programs as long as you know how to navigate its options. Thereafter, you must decide the fold of the brochure—whether it is bifold, trifold, gatefold, Z-fold, etc.
A wedding is a once-in-a-lifetime experience (ideally), so you better offer your client with the best. The wedding program design is a visual representation of the actual ceremony, so you better make sure to create a wedding template that is distinct and can easily attract the client's attention.
There are various themes that can be used in a wedding. The following are some of the most used themes in this type of event: romantic, traditional, royal, vintage, whimsical, Bohemian, modern, garden party, and rustic. The photography, venue, and the cake should correlate with the type of theme that you are introducing. If the client prefers the modern theme, then you can incorporate modern icons, illustrations, and images in your brochure. If the wedding invitation, wedding catalogs, and wedding pamphlets are part of the package, then you should make the aforementioned items according to the theme that they have chosen.
4. Use Appropriate Fonts
The fonts should be appropriate for the theme that the couple has chosen. The following are the best fonts that you can use in creating your advertising brochure: Coneria Script, Baroque Script, Freebooter Script, Respective, Great Vibes, Alex Brush, BlackJack, and Carolina Mountains. Typography is as important as the theme itself because it connotes emotions. Therefore, you better pick the right font, if you want your brochure to be effective.
Before you print your marketing tool, you must check for spelling and grammatical errors. You can use online applications in checking your document. However, do not put so much trust with these applications. Always review. If you're still not confident with the result, then you can ask an editor to review your brochure.
After you're done with everything, then it is time for you to print your brochure. Make sure to use appropriate papers and printers that will not ruin the quality of the paper document.