What Is a Wedding Flyer?
Like any other flyer, a wedding flyer is a single, unfolded sheet that is used in advertising events, products, and services related to weddings. Sometimes referred to as handbills, leaflets, inserts or circulars, flyers are usually distributed to target customers or any area where people gather or pass by in order to gain potential clients.
Flyers are considered as one of the most practical marketing materials which makes it budget-friendly. However, it has a relatively short lifespan and can only be effective when used in announcing one-time events.
How to Create an Effective Wedding Flyer
Wedding flyers are undeniably effective when used as promotional material for businesses such as wedding photography services, wedding planners, and establishments that offer wedding reception services. Such kind of flyer can also be used as an alternative for wedding save the dates and wedding invitations. Regardless of your purpose, the guidelines below can help you with how to create an effective one
1.Prioritize Function Over Form
Sure, the design of your simple flyer should be given importance, especially that this is the first thing people would notice but you have to prioritize your flyer’s format first so you can incorporate design elements with no hassle.
And in order to prioritize properly, you have to keep its information concise, make this information easy to read even from afar, provide contact details available and accessible, and give your target readers an image of your product, service, or event to accompany the texts in your wedding flyer.
2. Avoid Getting Boring and Dull
When you hand out your sample flyers to passersby, you have a few seconds to grab their attention and to get them reading the entirety of your flyer. This is why you have to ensure that you avoid making your flyer’s design boring and dull. Choose your color scheme wisely and do not just incorporate random graphic elements just for the sake of including one.
If you’re looking forward to sold-out wedding-related products, fully-booked wedding services, or jam-packed wedding event, then avoid getting boring and dull with your flyer’s design at all cost.
3. Don’t Compromise Your Visual Elements
The images and illustrations of your wedding flyer play an important role in its impact on people. If you choose the wrong one or lay it all out incorrectly, you’ll lose your chances with your potential clients. Even if images and other illustration is restricted to a small portion of your flyer, there is definitely no need to compromise because, when done right, it can be used as the focal point of your event flyer.
4. Make Your Flyer a Keepsake
Sure, flyers are known as only effective for one-time events but you can still design and format it in a way that it becomes a beautiful keepsake. By doing so, your creative flyer serves another purpose and that is of the long sell. Other than making its design attractive and its format functional, you can make your flyer a keeper by printing it with a durable type of material with an appropriate and long-lasting finish.