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The marketing team of a university is in charge of promoting the institution and creating brand awareness to the general public. In an era of digital promotions, printed content such as rack cards still hasn't lost its magical touch. If you need to create one, our University Rack Cards can help you out. With original content and artwork in each template, it won't be hard for you to come up with a convenient advertising material. The templates are available in Word, Photoshop, Pages, and Illustrator. Promote your institution more effectively by downloading our templates now!
A university rack card is a printed content used for advertising an institution. Rack cards are commonly displayed in coffee shops, bookstores, and other establishments where people can pick them up and read the content.
Universities have to take their advertising to another level. Rack cards are one of the most efficient ways to promote universities. With its handy size and comprehensive content, rack cards have all the information you need to read. Read our tips below in making one for your university.
Get information about the institution that you're advertising. Make a list of all important information, so your rack card doesn't lack content and can cover all pages. You have to double check if the information you have is accurate.
Decide on the size of the rack card. Open a blank document in Photoshop or Illustrator to start designing. Write in short sentences and always use proper indentation when formatting the content. Always make sure that your content presents the college well in every way possible. Make sure that you include the benefits of enrolling in the university and a call to action.
Now that you're done writing the content, put some colors and graphic design in your rack card on your layout to give it more life. Use the colors of the university as a basis. It also helps in keeping the consistent branding of the institution. Most importantly, don't forget the images, logo, address, and contact information of the university.
Always check your document if you missed any detail. Polish every page to make sure that it's spotless. If there are no missing details, you can proceed with the printing process.
A rack card has two pages back to back. The glossy part is the front page of the rack card. It's a convenient way of promoting a product as well.
Rack cards measure 4 by 9 inches. A smaller size of rack cards measures 3.5 by 8.5 inches.
Rack cards are typically small printed content that contains a few important pieces of information. Brochures, on the other hand, are printed content that has multiple pages and provides more information about a product or a business. Brochures can be bi-fold or tri-fold depending on the information you have.
These are other information that you can include in a rack card:
1. Email address
2. Phone numbers
3. Map leading to the establishment
4. Business hours and days
5. Social media accounts
You need to include some promos and benefits for people who want to avail your product or join your company. Doing this encourages people to take a chance on your offer.