What Is a Creative Flyer?
As the name suggests, a creative flyer is a promotional material that has creative design elements and layout used to promote your products, services, events, business, etc. It contains pertinent information about the subject to ensure that receivers have an idea of how to avail your services, where to go to personally check your business, where to get tickets, and so on. The main goal of a flyer is to encourage receivers to take positive actions towards your main subject.
How to Design a Creative Flyer
Want to learn how to design a flyer from scratch regardless of the templates you can use? Then, our easy guide is perfect for you:
1. Create a Focal Point
Creating a focal point for your simple flyer will allow you intended readers to immediately notice your main subject. You can create a focal point by using a striking yet professional image; use brilliant colors that are relevant to the branding image; choose the right font style and size, and using lines and shapes to structure your layout. Having a focal point will allow your readers to engage in your main subject immediately as they receive the flyer.
2. Keep the Content Simple
Aside from the design elements, you should strive to keep the contents of your flyer simple and direct. Remember that you only have a couple of seconds to capture the attention of your potential customers with only one or two more seconds to hook them with your product, services, or event. Hence, the necessity to be concise, straight-to-the-point with your content. Pro tip: create a snappy headline; use an active voice; use action words, and write shorter sentences or use bullet points. You should also include an encouraging call-to-action in your sample flyer.
3. Incorporate Your Branding Image
Aside from the current subject that you are promoting in your flyer, it is important to incorporate your branding image to create better brand recognition. You should hit two birds with one stone with your flyer—promote your business or event and establishing your brand to potential customers. You should use your brand colors, font styles, aesthetics, and make sure to include your official business logo.
4. Use High-Quality Images
Since a flyer is a highly visual material, you shouldn't compromise your visuals. It is best to use professional high-quality images to make your flyer look more polished and professional. But since you have limited space, you should learn how to emphasize the image/s in your layout. You can place them behind the texts and color, or use gradients and transparency effect, or reduce the opacity of the colored elements.
5. Tweak the Mood by Combining Colors
Since colors convey various emotions, you can use apply this when you choose the colors for your flyer. The best way to choose what colors are best to use, you can study color theory. Through that, you can learn what colors match best and what colors clash against each other.