What Is A Creative Pitch Deck?
A creative pitch deck is a brief presentation, often created using PowerPoint, Keynote or Prezi. It is used to provide an audience with a quick overview of a business plan. Pitch decks are usually used during face-to-face or online meetings with a potential investor, customer, partners, and co-founders. Moreover, a pitch deck helps in showcasing a product, sharing a business model, giving a look into a monetization strategy, and introducing a team as well.
How to Make A Creative Pitch Deck?
A pitch deck is an essential tool in raising fund for your business. Despite the brevity of the presentations, which usually run for 10 slides or less, creating a pitch deck that wins investment is no easy task. If you’ve never done it before and you’re a first-time entrepreneur, it can be incredibly daunting. To help you with this daunting task, we come up with a list of steps specially enumerated to make this task easy and breezy.
1. Slides of A Pitch Deck
Before starting with your actual pitch deck, make sure to write down these important parts of your presentation. Include an introduction, your team, the problem, advantages, solution, product, traction, market, competition. business model, investing, and contact in your creative pitch deck. As us as possible, only include a single subject in each slide so it will only talk about a single idea.
2. Tell A Story
Everyone loves to hear stories, even investors. Thus, tell an exciting story about your startup. Whether you are telling your own experiences or other people, make sure that it is engaging to people and appeal to them emotionally.
3. One Idea Each Slide
Limit each slide to expressing one idea. You want to keep your audience on the same page for the entirety of your presentation. So don't make it too long Average entrepreneur pitch is 38 slides and average attention span or cranial capacity is only 10 slides. Don't overwhelm your audience and do the math.
4. First Impression
In presenting your creative pitch deck, prepare to make a great impression. First impressions are powerful. Before letting your audience believe with your story, you have to believe it first. Build your confidence as you present your pitch to convince people with your story. The first 2-3 minutes are the most important moment so make the best out of it.
5. Acknowledge People
Show the people behind your idea. During the presentation, you have to focus on a significant, relevant accomplishment for each person in a team that identifies that person as reliable. With this, you'll build then show a competitive line up of people working for your business.
6. Make A Memorable Presentation
Keep a consistent look in your presentation. Use the same font, color, capitalization format across all sides of your creative pitch deck. Enumerating and listing with an idea is not a good move. Also, don't create a text-rich, picture poor presentation. People cannot read and listen at the same time. Great visual inspire and engage people emotionally. While presenting your pitch, do not read word by word.
7. Know Your Metrics
Don't come unprepared. Try to anticipate the kinds of questions they might have and be prepared with answers. And know your metrics better tha anyone. Traction speaks louder that words.