What Is a Menu?
A menu is a list of food, drinks, or both as well as their respective prices, which are offered to customers so they can choose a food to order. It may be printed on a paper sheet or some other durable materials, which are either provided to the diners or posted inside or outside the food establishment. It can be categorized as follows: a la carte, du jour menu, cycle menu, prix fixe or fixed price menu, table d'hôte, beverage menu, pizza menu, and wine captain's books. Nowadays, many companies put their menus on a digital screen for an added visual presentation. It started in the late 19902 when restaurants put their digital menus online.
How to Design a Creative Menu?
Designing a creative menu can be fun and challenging. You need to strategically place your sample menu options and, at the same time, be creative as regards your presentation and layout. With these simple steps, you can surely achieve a menu design of your preference in no time that is not only appealing but also functional.
1. Research More About Your Industry
Before considering what to include and how to create in your modern menu, you must first research what your competitors are up to. Try to gather information regarding their menu presentation strategies and observe how they introduce their menu. All note the consumer demands and buying behavior so you will get a clear picture of the environment and industry where you are into.
2. Consider Your Audience
Creating a menu requires you to feature not just your best dishes but those dishes that would create a positive impact on your customers, enticing them to try your offers. With that said, you must know your audience by understanding their particular interests so that you can come up with a dish and menu presentation that are specially tailored for them. You must come up with something that your customers can relate to especially when it comes to food choices and price range.
3. Know the Psychology Behind Menus
Did you know that there is some sort of menu psychology designs that are said to be effective in drawing customer's attention and make them order more? Some of the widely known menu design hacks are the following: hit the sweet spot, the upper right-hand corner of the menu, by featuring the menu item that you want to sell the most in the area; emphasize certain menu items by incorporating a photo of the dish, illustration, colored box, and other attention-getter; use colors to trigger appetite, particularly the colors yellow, orange, and red; use descriptive words, such as tender, fresh, traditional, homestyle, succulent, and house-cut; and do not use currency signs.
4. Proofread and Finalize
Lastly, proofread your work and spot for any errors before you send it for printing or you launch it in your site or social media platforms. You also have to make sure that there are no misplaced and incorrect graphics and colors.