What Is a Sample Banner?
A Sample Banner is a banner used for advertising and is displayed inside (or outside) an establishment, during events or on websites (banner ads) . It is used to either categorize a particular group of people organizing an event to welcome or to advertise. Most people would find banners (for outdoor promotions) convenient because it can be brought anywhere sans the hassle.
Due to banner ads being ignored most of the time, 28% of marketers have resorted to other forms of marketing. That's why if you really want to be effective and efficient, a brainstorming session must be had before proceeding to promote your products/services through banner ads. To have an idea what these look like, you can look up sample banner ads online.
How to Create a Sample Banner?
Creating a banner is convenient once you have the complete tools, programs, and purpose in mind. Our helpful tips below will provide you the help you need when creating a banner:
1. Decide on the Elements of Your Banner
Brainstorm with your group to decide on the contents of your simple banner. These include your company name and logo, banner design, the product or service you are trying to promote, a call to action statement, and related images. Make sure that these elements are present or otherwise, your banner cannot deliver its intended effect.
2. Decide on the Size
Before creating your banner or banner ads, decide on the size first. For your outdoor advertising, the standard size for banners is 3' x 6' or 4' x 8' and a size of 2' x 4' is available if you are on a tight budget.
3. Project to Your Target Audience
Designing your banners without a target audience in mind can get awry. You should have a target market in mind first before coming up with a layout. For example, if you're targeting the youth, you should include pictures of smiling/carefree teenagers in vibrant colors and if you're targeting families, include related pictures as well.
4. Decide on Your Banner Placement
For outdoor promotion, it's quite understood that your banners are to be displayed outside. However, for banner ads, it is advisable to display your banners on high traffic pages. However, be prepared to pay a hefty price because ads placed on high traffic pages are expensive.
5. Have Your Text Legible
Your content should be readable from a distance (for outdoor promotions). It should be able to catch their attention but not enough to cause distraction. For banner ads, though these are commonly small in size, ensure that the fonts are readable because site visitors wouldn't bother to click on the ad if the fonts are too small.
6. Include Images and Colors Too!
Our eyes are automatically glued to images and pictures but if you do want to experiment with graphics instead of pictures, then you are free to do so. When it comes to colors, use ones that you know will attract your potential customers. Make sure your colors do not interfere with your content.