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What Is a Sample Brochure?

Companies, schools, and organizations gain more popularity, clients, and customers through the use of several printed marketing tools such as flyers and brochures. Their purpose is to advertise and promote new products, services, and programs. It is the most common and traditional medium that can be found through distribution in the streets or within journal or magazine pages.

How to Create a Sample Brochure?

One of the oldest methods in creating a brochure was through hand or DIY (do-it-yourself) wherein they were simply written or drawn on. However, due to the rise of the digital wave, more people are using programs such as Adobe Photoshop, Illustrator, and even Apple Pages to design their brochures. Below are tips that you can easily apply to the process of creating a sample brochure.

1. Know the Difference Between Flyers and Brochures

A common mistake people make is thinking that a flyer and a brochure are basically the same things. This is untrue. While both have similar functions of advertising, the physical form varies differently. A flyer is commonly a single sheet of a promotional tool while the brochure contains different folds. We'll get more to that later. Flyers only give brief summaries while brochures offer the reader more details.

2. Choosing the Number of Folds

Because a brochure contains more information, they are given a number of folds. They can be a single sheet, like flyers, and they can be bi-folds or tri-folds. The number of folds would depend on how much information you plan to add so you need to be able to think of your content before choosing the number of folds and planning your layout design.

3. The Brochure Content

The content of your brochure will also depend on what kind of brochure you're making. A school brochure would list some of the notable programs that they have while an architecture brochure would inform the readers of the firms services and properties that are available for lease or sale. So take some time to think of the details you plan to put into your brochure.

4. Brochure Layout

When you've had your content planned out, you can begin creating some rough drafts. Have a series of three to five drafts. The purpose of the number is to help you come up with different solutions for your layout and narrow down what you feel might be the best. Mark the spaces in your drafts so you can identify where you plan to put your images and content.

5. Come Up with the Brochure Design

Again this will depend on what kind of brochure you're making. So we're going to talk a little more about what you will have to consider. The color of your modern brochure can be similar to your company colors. This is to let your readers know which company they will be considering. As for your images, you have three options: stock image, your original photos, or vector illustrations. The last two are the best choices and many companies and schools are opting for illustrations.

6. Review

Once you have everything in order, you need to review your content and design. This is to make sure that nothing is out of alignment and if there is any error, you can have them fixed. Proofread your work for any spelling, grammar, or punctuation errors and change them before you save your brochure for printing.

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