What is a Catalog?
In marketing, catalogs refer to documents that list down information about products and/or services that are for sale. They contain images and descriptions of these items to help entice readers to buy them. You will usually see catalogs printed like magazines or brochures. But it is not uncommon to also see digital catalogs stored as PDF files.
Catalogs are best used in organizing multiple product lines and service offerings. If you are a clothing retail store, you may create a fashion product catalog that features well-taken photos of clothes with accurate and persuasive descriptions. This way, customers do not have to visit your store to order an item. They may also serve as a portfolio of all the services that an organization or company offers.
How To Make An Effective Sample Catalog
Despite the proliferation of free catalog examples and templates, nothing still beats creating a graphic design document from your own hands. If you want to take this route, we have curated the best graphic design tips that you may apply in your creations as a simple catalog maker.
1. Find Your Audience
Did you know that millennials are more likely to read and use printed catalogs compared with other age groups? Use market knowledge like this to determine who your target market is.
A well-targeted catalog marketing campaign means that you are addressing your customer needs and makes it easier for them to buy the thing that they need from you.
2. Pictures Make It Perfect
The use of high-resolution images and illustrations play a big role when making any kind of marketing collateral. High-quality images make it easier for customers to inspect a product when they do not have the time to visit a brick-and-mortar store.
To illustrate, if you are making a food catalog, you may include photos of people who are visibly enjoying their time while eating something from the basic menu. This photo makes people think that your restaurant food may be delicious and that they should try it out.
3. Craft Compelling Content
An effective catalog is an accurate and persuasive one. To do this, you may pair each product feature with a benefit. Address a reader’s needs, showcase how using your product or service will improve his or her daily life.
Tell a story that uses your customer as the protagonist who finally found a solution to his dilemma. And you will have a devoted customer for life.
4. Layout Matters
Compelling content and high-quality photos are sometimes not enough to create an effective sample catalog. You still need to combine these two elements with an organized layout design to make truly excellent marketing catalogs.
Good layout design means that all the text and image elements used in your catalog are arranged in a clutter-free and logical manner. For example, the focal image should not be overshadowed by the product descriptions and vice versa.
5. Incorporate To Your Direct Mail Campaign
As companies gradually revive after the recession, the use of printed catalogs and other print marketing materials have, slowly and surely, increased within the past few years. Take advantage of this recent trend and be among the first to appeal to customers through this marketing method again. Start sending business catalogs to your customers again. You’ll see the results soon.