What is a Card?
A card is any document that may contain greetings, contact information, or targeted ad copy. They are classified according to the type of content they have and their corresponding size.
For example, if your card contains a birthday wishes for another person, then it is called a birthday or greeting card. While cards that contain personal identifying information are called ID cards.
The best cards are those that are visually appealing and contain relevant and accurate information about the sender or the recipient. And here in this short article, we will share card-making best practices that can be applied to whatever type of card you want to create.
How To Make A Sample Card
1. Play With Images
Whether you are making visiting cards, business cards, or comment cards, it is important to make them stand out. And one effective way to do that is through the use of images.
Add high-resolution photos and illustrations to your card design if appropriate. Make sure that you use relevant photos. To illustrate, if you want to create a unique business card to make yourself stand out to your clients, add a striking photo of yourself or your brand logo.
2. Don’t Forget The Card Content
An effective card is a card that contains accurate and relevant information. For example, if you are making a thank you card, then this card should contain wording that reflects your gratitude towards a person. Likewise, if you are making a product marketing postcard, your card should include the appropriate information about what kind of product you are selling.
3. Readability Matters
For every 10 business cards, 9 of them will be thrown away by their recipients. Yet, business sales increase by 2.5% for every 2,500 of these cards being used. Overall, this response rate (and other direct mail marketing collaterals too) is still higher compared to email or online response rates.
And to ensure that your printed cards are part of the cards that gets positive results, be sure to follow good visual hierarchy in your card designs. This means choosing a clean and organized layout. This makes the content of any kind of card easier to read and understand.
4. Add a Compelling Call To Action
This next tip especially applies to those who are creating marketing cards like direct mail postcards, greeting cards, or business cards. Always include an enticing Call To Action. Words like “Sale!”, “Buy 1 Get 1”, or even “Follow Us On…” works well especially when the recommended action requires a customer to do as little as possible for maximum benefit.
5. Use Unique Printing Materials
Whether you are making personal or marketing cards, the more eye-catching the design is, the more memorable and more likely it will appeal to a potential customer. One way to do this is through the use of unique printing materials. Consult your local printing shop owner and find out if they can print out your cards on thicker cardstock, plastic, wood, textile, or wooden surfaces.