50+ Instagram Post Ideas & Examples 2022
Most of the time, marketers struggle to be creative in posting for their brands on Instagram. It’s a never-ending balancing act of posting at the right moment, engaging on the fly, and coming up with new ideas to outsmart the algorithm. When marketers are under pressure to create on a tight deadline but can’t make an original idea for a post or campaign, it’s easy to become discouraged.
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50+ Instagram Post Ideas & Examples 2022
It’s okay, though. You may just need some inspiration to shake off the rust and get back to making awesome things. If you’re among those people who need some ideas and inspiration, be sure to check out these 50 plus excellent Instagram post ideas and inspiration with tips and designs that come along with them.
1. Be Simple
A simple design can be very efficient and effective on its own. The ‘Holiday Instagram post,’ as seen below, is the perfect example of simplicity.
2. Use Bold and Contrasting Color
A bold and contrasting color can easily attract viewers and potential customers. The bright and eye-catching yellow contrasts well with the green, red, and blue image in the middle, as seen here in the Instagram post titled “App Promotion.”
3. Use Productive and Engaging Images
Bold images can easily attract people’s attention. Looking at the ‘Fitness Instagram‘ post, the picture can give viewers direct communication about the message without even reading the text.
4. Use the Right Graphics and Icons
Like the images, good graphics and icons can attract people easily. That is why it should be better to use the appropriate graphics or icons to avoid overwhelming your post. Looking at the ‘Charity Instagram‘ post, the graphics and icons are suited to the message that the poster portrays. It is simple yet powerful.
5. Use Pleasing Colors
Contrasting colors are popular, but nothing beats a simple but pleasing color. Although there isn’t much color in the ‘Consulting Instagram‘ post, it can still appeal to the public’s eyes.
6. Know the Right Shapes
Shapes in your posters can provide various benefits. It can often attract people’s attention. As you can see in the ‘Laundry Store‘ Instagram post, it uses shapes perfectly and clearly shows its message to the public.
7. Use the Right Patterns
Patterns are just as appealing as shapes. However, you must ensure that you are familiar with the proper pattern to avoid ruining your poster. Looking at the ‘Construction Business‘ Instagram post, you can see parallelism and consistent design of a building. It is enough to draw the attention of the people.￼￼
8. Create Engaging Seasonal Designs
For seasonal events, it is best to create engaging and jolly designs nowadays. However, don’t go overboard with the design because it can impact negatively. Take a look at the ‘Happy Easter’ and ‘Greeting Card’ Instagram post; it’s simple but eye-catching.
9. Use Enough Space
Making use of enough space can be a factor in the success of several designs. Arranging the context well can help you utilize the space without overwhelming the post. Looking at the ‘Bakery Instagram‘ post, it has a lot of space with well-arranged context, making it neat and pleasing to the eyes.
10. Using Chaotic Imagery Could be Right Sometimes
Not all the time, simple and pleasing designs work. Sometimes chaotic imagery works well. Take a look at the ‘Concert Tour’ Instagram post. It shows the chaotic side of the tour, but it could still portray how fun and entertaining the concert is.
11. Apply Natural Background
Nature can provide natural lighting and an environment that you cannot get indoors. Take a look at the ‘Wedding Instagram‘ post. It shows how beautiful the picture of the couple with the natural background and lighting.
12. Feature Your Best Item
If you want to sell your product or increase your sales, it is better to showcase your best item. Take a look at the ‘Announcement Instagram‘ post. It features its best food for its anniversary promo, enough to draw customer’s attention.
13. Don’t Be Afraid to Use Black and White
Nowadays, not all posts should be vibrant and colorful. Some posts intended to have no color to show off their serious tone. Take a look at the ‘Church Instagram‘ Instagram post. It goes to show the devotion of the person and his serious attitude towards religion.
14. Use Natural Landscapes
If you are advertising your hotel or property, you should use its natural landscapes to attract people to come. Take a look at the ‘Hotel Instagram‘ post. It shows the natural beauty of the resort and its natural view, enough to catch someone’s attention.
15. Use Your Professionalism
If you need to create a post for your corporation or marketing department, you should follow proper rules to ensure that it will not affect its credibility. Take a look at the ‘Conference Instagram‘ post. It provides efficient shapes and linings with well-arranged text.
16. Bring Back Time
Nowadays, people get easily attracted to classic designs. Classic designs can bring back time. Take the ‘Vintage Happy Hour’ and ‘Retro Party’ Instagram posts as examples. Everything about the design appeals to be nostalgic and portrays how people still enjoy classics through the years.
17. Be Precise and Direct at Times
Sometimes a good post comes with a direct and precise message. A short but meaningful text can easily attract viewers rather than having a long one. Take a look at the ‘Food Stall‘ Instagram post. It shows a short but engaging context with a simple background design. It is plain yet attractive.
18. Use Your Convincing Power
As a marketer, you should use your convincing power when it comes to advertising your product. Take a look at the ‘Hotel Promotion’ Instagram post. It shows the cleanliness and the beauty of the exterior of the hotel. In that way, you can easily convince people to stay at your hotel.
19. Advertise Sale
People love to shop, especially if there are various sales. That is why you should be direct and precise to emphasize the message you want to portray to the public. Since many posts intend to promote something, this deserves its entry. The ‘Fashion Sale‘ Instagram post is another remarkable design that we like to recommend.
20. Use a Great Slogan
Having a good slogan can not only attract people but also shows how credible your brand is. Take a look at the ‘Club Instagraml‘ post. It incorporates an attentive design with enticing words to attract others to visit their bar.
21. Blend In
If you want to create an interesting and engaging post for your Instagram account, you should blend in. Look at the ‘Covid 19 Instagram‘ prevention post. It shows prevention tips for coronavirus that is a trend nowadays.
22. Don’t Be Afraid to Use Collage
There is a beauty in using collage. However, you should make sure not to overdo everything because it could ruin your imagery. Take a look at the ‘Summer Instagram‘ post. It shows the cleanliness of the photo collage without overflowing everything.
23. Use Cuteness
Nothing can beat the power of cuteness, especially when it comes to babies and pets. Take a look at the ‘Photography Instagram‘ post. It is the best way to advertise a photo studio for babies.
24. Attract Students
Proper posters for student events or enrollment can attract various students. So you should ensure that you will provide accurate symmetry and use of words to get their attention. Take a look at the ‘University Instagram‘ post. It is simple but precise.
25. Make Creative Invitation
If you want to make an invitation, be it for your birthday, retirement, or other events, you should better make sure to use the appropriate designs to avoid overflowing. Take the ‘Invitation Instagram‘ post as an example. It has a simple design but elegant. It portrays the message well without overwhelming everything.
26. Use the Right Angle
If you want to post a photo for a model or an ad, you should choose the right angle. Take a look at the ‘Apartment Rental’ Instagram post. It captures the right angle that can entice the viewers. Right angles can flex the beauty of the photo, which can catch the eyes of the people.
27. Go Green
The power of green attracts various people, especially health-conscious ones. They think about health. Because the color is so closely associated with these things, it makes perfect sense to use it for such a practical purpose. Take the ‘Healthy Food’ Instagram post as an example. It uses the color green to portray healthy food.
28. Use Sparkles
Perhaps you are creating a post for your jewelry collection, you should use some sparkles to attract people. It means you should use the right ingredients to make an effective poster. Look at the ‘Jewelry Promotion’ Instagram post. It shows simplicity but can surely attract viewers.
29. Play With Words
Having a good post does not only comes with the imagery. It also comes with the words. That is why you should play with words to make the best message that captivates the viewer’s hearts. Look at the ‘Laundry’ Instagram post. It provides short yet enticing words that can catch attention.
30. Be Adventurous
Although being simple is powerful, but nothing could be wrong if you choose to be adventurous. Adventurous in the sense that you’ll try new designs that are way out of your comfort zone. Like for example, the ‘DJ Instagram‘ post. It shows too much contrasting colors, which is way unusual for some.
31. Be Festive
For festive and joyous events, you should come up with merry posts. The ‘Party Instagram‘ post is the perfect example of being joyful. It shows a simple illustration of happy people dancing for a festive event in the club.
32. Be Vocal
If you intend to create a campaign announcement or invitation, you need to be vocal with your purpose. Take a look at the ‘Campaign Announcement’ Instagram post. It shows simplicity, but it says the words that should be heard by many.
33. Don’t Be Afraid to Go Dark
Not all the time happy and colorful designs work. Sometimes you should go dark. Look at the post ‘Sale Instagram‘ post. The black background blends well with the theme.
34. Connect With the Viewers and Followers
Connecting with your viewers and followers can attract their attention. Look at the post ‘Happy International Women’s Day‘ Instagram post. It shows its intention to connect and celebrate women.
35. Share Infographics
Infographics can help you share various essential information with your audience and followers. Look at the ‘Corona Virus Covid19 Risk Awareness’ post template. It shows some guidelines on how you could prevent the virus from spreading.
36. Take Advantage of Beautiful Photography
Good photography can also be a good background for many posts. It is usually one of the most used post ideas. Look at the ‘Travel Instagram‘ post. Its photo blends well with the text, making it attractive and persuasive at the same time.
37. Flex Your Model
If you have a model, flex her. Having such a great model can help you draw the viewer’s attention. The perfect example of that is the ‘Fashion Instagram‘ post.
38. Care for Animals
It is easy for you to attract animal lovers if you feature pets in your posts, especially if your business is all about pets. The perfect example of that is the ‘Pet Instagram‘ post.
39. Show Some Love
When it comes to love, people easily got attracted. So you can take advantage of it and feature some in your posts. Same with the ‘Valentine’s Day Instagram‘ post.
40. Food is Life
One way to advertise your product is to capture people’s desires. If you’re advertising food, feature breath-taking imagery of food that could make people droll. The perfect example of that is the ‘Catering Instagram‘ post.
41. Create Engaging Hiring Announcement
If you are looking for potential candidates and applicants, you should create an engaging and entertaining hiring announcement. Look at the ‘Recruitment Firm’ and ‘We Are Hiring’ Instagram posts. It has a simple design but portrays the exact message that could attract applicants.
42. Boost Self-esteem
People often neglect to give themselves what they truly deserve in this harsh and stressful world. A post like our ‘Spa Instagram‘ post is an effective way to promote a brand while reminding others that self-love is an important component of navigating modern life.
43. Put Some Excitement
Putting some excitement is a powerful asset of advertising. It is the proper way to draw emotion and attracts people, such as the post ‘Coming Soon Real Estate Instagram‘ post below.
44. Add Product Teasers
Teasers can help you advertise your products. Take the ‘Marketing Instagram‘ post as an example. It just shows the short introduction of their product, which can arouse the curiosity of the viewers.
45. Show Your Company Culture
What better way to promote your company than to post a culture post? An appropriate example of portraying its culture is the post such as ‘Free Bar Lounge’ below.
46. Add Some Inspirational Content
Inspirational content is the one you want to share with your viewers. The perfect example for that act is the post like ‘Motivational Quotes Instagram‘ post below.
47. Add Contest Posts
Nothing can promote your company well than adding contest posts. The perfect example of that is the ‘Contest Instagram‘ post.
48. Add Quick Tips and Advises
Sharing a simple tidbit with your audience is a simple way to share helpful information. The best example for it is the Instagram post ideas ‘Covid-19 Prevention’.
49. Support Religious Events
When it comes to religious beliefs, not all people unite. However, you can support other religions by featuring some in your posts. Like for example the ‘Eid Mubarak’ and ‘Happy Easter’ post.
50. Entice Gamers
As a marketer and developer of gaming apps, you should feature an appealing post that could attract gamers around the globe. Look at the ‘Games Influencer Instagram‘ post. The illustration alone can easily catch people’s attention.
Why people use Instagram to promote brands?
People use Instagram to promote their brands because it allows them to communicate and interact with their customers and audience.
How beneficial is Instagram?
Instagram is beneficial to the community, and for reasons that you may not have considered. It has the potential to connect hundreds of thousands of people, inspire them, and keep them motivated.
How many people use Instagram around the world?
As of January 2020, over 1 billion monthly active people worldwide are using Instagram for many purposes.
Is it easy to promote brands on Instagram?
Yes, indeed. Simply choose the post you want to promote and click the “promote” button. To test things out, start with a small budget and run your ad for a few days.
Is it expensive to promote brands on Instagram?
Nope. Depending on the bidding model, Instagram advertising costs anywhere from $0.20 to $6.70 on average.