What is a Simple Banner?
Most people consider anything as simple as dull, unappealing, and unexceptional. They want something striking and sophisticated. However, different from the common belief, Leonardo da Vinci says simplicity is the ultimate sophistication. In reality, elegance and intricacy are embodied by simplicity. Simplicity can also be utilized in the advertising tool called banner. Banners nowadays are different from the custom banner you know and grew up with. A banner now can come in the form of a bar, column, or box that appears on a web page. A simple banner consists of text, pictures, or a combination of both. They are placed in strategic locations such as the official website screen to improve the probability of it being read.
How to Create a Simple Banner?
For a simple banner to become an efficient marketing tactic, it should contain interesting content but also visually appealing. In this article, you will be taught how to construct a simple banner that can be used online or offline. We have prepared the key measures of banner-making below to assist you in accomplishing this.
1. Choose Perfect Editing Software
Software editor comes in different varieties, from free online editing software to subscription-based editing software. Think of what software editing is perfect for you? There are plenty of options for editing software such as Adobe Photoshop and Adobe Illustrator. There are a lot of factors you need to put into consideration like will it be easy for you to manipulate? Your judgment here is the best guide in choosing the perfect editing software. Install the software to your computer and get to know its features.
2. Craft Tagline
There is no denying that almost every banner you see, they always include taglines or catchphrases. People tend to look for information whenever they see banners. Your tagline can be that information. These taglines are somewhat a call to action for viewers. Keep it short and interesting. A good tagline can influence the target market.
3. Add Visual Assets
In order to achieve an attractive simple banner design, you need to consider the visual hierarchy. Always choose colors, text, and images that match the banner's function best. Since your goal here is a simple banner, it is better to use elegant and clean-looking colors like black. A highly organized banner layout can better convey the brand message and grab the viewer's attention. If you are having a hard time with the visual assets of your sample banner, you can download ready-made banner templates.
4. Input Branding Element
Design your banner with your brand logo or letterhead design. Your brand logo or letterhead is the distinctive branding design of your company or organization. Taking into account the branding element that makes up your brand's identity can build your banner's credibility.
5. Finalize Banner
The last step to creating your simple or minimalist banner is to add its finishing touches. Scan your banner once again and critic your work. Is the size of the banner the right fit for the platforms like youtube and twitch? Did you use the perfect image for the banner? There is a great chance that you will be customizing the overall banner design when adding the final touches. But keep in mind that the goal here is to keep it as simple as possible.