How to Write a Simple Newsletter?
A simple newsletter is a scheduled printed content that companies release to keep in touch with their customers and tap new audiences. The content ranges from the latest news, announcements, and other content relevant to the company or the business.
According to Encyclopedia Britannica, newsletters are in circulation as early as the Roman Empire. Officials in this era used newsletters as a mode of communication to other territories. Fast forward to the 21st century, companies and businesses use newsletters to disseminate information, both print and online. Employees write these newsletters and release them on a scheduled basis. If you want to give some good news to your customers, newsletters are an excellent alternative for that.
Read our tips below for making a simple newsletter instantly.
1. Decide What You Want to Write
Writing any kind of content needs inspiration. It's impossible for writers to continue without it. Newsletters are not an exception to that. Think about the type of newsletter you want to release. From there, you can make its title, tagline, and visualize the layout.
2. Make a Layout
Before you create the layout of your newsletter, you have to decide first on the number of pages. The maximum length of a newsletter is seven pages. The shortest is one page. Use the right colors that suit the concept of your newsletter. You can make the layout in Adobe InDesign, Publisher, etc.
3. Add Content and Photos
Keep in mind that your content should be relevant to the company. Add the latest news, updates, and announcements to your email newsletter. Use simple words and avoid industry jargon. If you need to use jargon, make sure to put an explanation at the end of the article. Use high-quality photos related to the content. Make sure the images don't overlap with the content as well.
4. Put Footer
Leave a small space at the bottom of each page for your contact information. You can also add some notes on the footer, such as essential information about the article. Keep these footer details in the most simple manner that it helps the readers.
5. Add Links
If it's an email newsletter, you can maximize the opportunity of bringing traffic to your company's website by adding links to keywords. Once you finish adding the links, finalize and give your design some finishing touches.
Should you have a fixed schedule in releasing newsletters?
Yes, you should. You can choose from a daily, weekly, bi-weekly, or monthly releasing schedule of your newsletters. Keep it to a single page if you plan to release a newsletter daily. You can go as much as seven pages if you've scheduled a monthly release.
Do newsletters function as promotional materials?
Yes, newsletters can act as promotional materials because you can write the latest news about your products and services.
What are the kinds of newsletter publications?
There are two kinds of newspaper publications. The "internal" publication is strictly for the employees of the company. This kind of newsletter contains news and announcements that only employees can understand. The "external" publication means that companies use newsletters to push advocacies and promote their business.
How do you get people to read your newsletter?
The main key to getting people to read your newsletter is simple writing. Always write in simple words. You have to write content that's catchy and understandable by everyone.
Is knowing the audience important in writing newsletters?
Yes, it is. You have to know and understand the preferences of your audiences for you to write an effective newsletter.