What is a Brochure?
Companies all throughout the world have exhausted all means of promotion to boost their sales. They launch various marketing materials that range from digital media to print media. Even with the existence of social media platforms as a means to reach the general public, print materials have proved its value to the industry. In fact, a study by MarketingSherpa revealed that 82% of internet users in the United States rely on print media than any other advertising medium when it comes to making a purchase decision.
One of the most prominent forms of print advertising is a printed brochure. It is a foldable sheet of high-quality paper which contains photographs and information about a particular product or service. Furthermore, it is used to inform potential customers or clients about the benefits of availing your company’s products and/or services.
How to Design a Simple Brochure
The right brochure design has a higher chance of attracting the target market, which eventually boosts the sales of a particular business. Worry not! You don’t have to be an expert in graphic design to come up with a simple yet creative brochure. In this short guide, we’ll walk you through six easy steps to create a brochure for your business.
1. Know Your Target Market
Identifying your target market will help you come up with an effective marketing strategy that will entice them to do business with you. It also allows you to make a brochure that is targetted to a specific segment of the market—making it an effective promotional material. Moreover, you should determine the purpose of the brochure. Is it to advertise your travel agency? Promote an event? Educate people about the advantages of enrolling at your school? Sell a real estate property? Or inform the public of your restaurant’s grand opening? Whatever the purpose of the business brochure may be, make sure to specify it for you to have a clearer idea about what to do next.
2. Select the Right Fonts and Colors
After identifying your target market, it’s time to kick-start your brochure designing process. A good brochure design lies in the selection of fonts and colors. Whichever style you would like to come up with—be it minimalist, elegant, beautiful, or modern—choose a complementary color combination and legible font styles. Keep in mind to limit your font and color choices to three to make your printable brochure look simple yet visually pleasing.
3. Create a Compelling Front Page
The famous adage “don’t judge a book by its cover” does not apply to promotional materials, especially brochures. One should make sure that the front page alone will catch the attention of the readers. The front page must have a catchy headline or a statement that proposes a solution to the problems a client is possibly facing. See our marketing brochure templates for design inspirations.
4. Type Necessary Details
Now, start filling your educational or corporate brochure with information you would like to convey to your target market. In this part, you may talk about your company, event, product, or service. However, avoid writing lengthy statements to keep the content interesting. Be direct to the point in stating your business offering. Moreover, don’t forget to include essential details such as company name, tagline, contact information, and a call to action.
5. Include High-Quality Photos
Any business or educational brochure should have enough space for you to include photos in your design. In attaching photos, be careful with your photography choices. See to it that the photos are high-quality and well taken to help you convey your message effectively.
After accomplishing steps one to five, review the content of your brochure and finalize its layout. For the details, proofread it more than two times to ensure that it is free from errors. In addition, your advertising brochure should not look tightly packed with images and texts. Lastly, save your design to get it ready for printing.