What Is a Proposal Brochure?

Basically, a brochure is a folded advertisement material that businesses and organizations use to provide people with information about themselves, their products, and their services. A proposal brochure, specifically, is something that a business would use in response to an RFP (request for proposal). In addition to that, proposal brochures can also be used to simply promote what a business is capable of doing even without the presence of an RFP.

How to Create a Proposal Brochure

proposal brochure template

Whether you're creating a project proposal or a business proposal, help it to stand out from the competition by creating them professionally. We've got some instructions below that can help you in the process. By following these steps, you can assure yourself that your brochures will provide readers with information that will compel them to approve of your proposal.

1. Learn about proposals and brochures

Learn about proposals and brochures by conducting some research proposal. In terms of proposals, read about its different categories such as the internal and external proposals, and the solicited and unsolicited proposals. With regards to brochures, know the different types and familiarize yourself with each one. Although there's no guarantee that all the information you'll gather is applicable to your proposal brochure, it's always best to educate yourself to determine what needs to be done and how to do it properly.

2. Identify your target reader

When creating something for advertising purposes, it's usually necessary to identify who you're actually making it to. By doing so, you'll know what the prospects want and need, what their issues are as well as their preferences. From that information, you can then determine your solution and respond to their call through your printable brochure. If you're creating your proposal brochure in response to an RFP, learn about the business, what they're looking for, and what they wish to achieve.

3. Outline the details of the proposal

Write an outline of your proposal by acknowledging your target audience's issues are demands and providing solutions to it. This outline will become the meat of the content of your professional brochure, which is why it is very important not to take this step for granted. Aside from simply providing solutions, delve into details by specifying how the solutions can be achieved and how it can actually benefit the client.

4. Start designing the brochure

By using a graphics editing tool or a document processor of your choice, you can start designing a creative and compelling simple brochure. If you wish to add images or illustrations to the brochure layout, you may do so in order to enhance its design. With regards to the content, you may add them directly or you may use text generators that are available online, just make sure to proofread your work afterward.

5. Print your brochures and distribute them

If you're planning to print only a handful of proposal brochures, it might be best to do it yourself to save yourself time and money. If you choose to do this just make sure to use a high-quality card or paper stock and to print in the highest possible quality. However, you can also have your simple brochures printed by professional proposals but this is usually only recommended if your ordering prints by bulk.

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